Simple grass roots marketing techniques, such as adding your website to all your email signature and forum post signatures, are also effective.
In addition to pay-per-click, you website should be "organically" optimized for seach engines, like Google and Yahoo. This page is a great resource on organic SEO: http://www.organicseo.org/
Finally, having other sites point to/link to your site is huge for search rankings. The more sites that point to your site, the more it "legitimizes" it in the eyes of Google spiders, the higher your ranking. And higher rankings equal more traffic.
Depending on your area pay per click can be very successful. In our area the workd foreclosure was running $11 per click.
We found we were getting far better response per dollar using other methods this year compared to last year.
Viral marketing is effective:
http://en.wikipedia.org/wiki/Viral_marketing
Simple grass roots marketing techniques, such as adding your website to all your email signature and forum post signatures, are also effective.
In addition to pay-per-click, you website should be "organically" optimized for seach engines, like Google and Yahoo. This page is a great resource on organic SEO: http://www.organicseo.org/
Finally, having other sites point to/link to your site is huge for search rankings. The more sites that point to your site, the more it "legitimizes" it in the eyes of Google spiders, the higher your ranking. And higher rankings equal more traffic.
Good Luck.
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