Success Direct Mail Marketing Tips For Real Estate Investing

Direct mail marketing is crucial to the success of any real estate investing business. By employing successful direct mail strategies, you will end up buying more houses and making more profits.

This article concentrates on success tips for your direct marketing campaigns. Direct mail marketing is crucial to the success of any real estate investing business. By employing successful direct mail strategies, you will end up buying more houses and making more profits.



In this article, we explore success tips for your direct marketing campaigns.



Post Cards or Letters?

Should you send letters or post cards for your direct marketing campaigns? This is a question whose answer depends on your marketing needs. Sometimes your training can determine the answer.



First, it is absolutely necessary that your leads are targeted. You will get a better response if your leads are more targeted. No matter how effective your media is, the results will always depend on how well your leads are targeted.



The only people that receive letters in my business are probate leads. The process of probate that people who have inherited property have to go through can take months. For this reason, I send them one personalized, sympathetic letter every 30 days for six months. If they have not responded within this time, they are out of my mailing list.



When I address the envelop, I use a red hand-written font.



All the others get a post card twice in a period of 30 days. My post cards always have a real stamp, and are glossy with screaming colors. The mailing label is always a screaming color that contrasts with the rest of the card.



For this reason, they stick out from the rest of the mail.



I prefer to get stamps and address stickers done locally. I drop my own mail at the post office! This way I control the timing of when most of my leads come in. If I drop my mail on Saturday, then most of my leads will come in on Tuesday and Wednesday.



Post cards

Post cards are cheap and easy to manage. For $200 to $300, I get around 5000 post cards. Postage stamp is the only major cost. The address stickers cost close to nothing. You can get stamps and address stickers done cheaply too. I get all my labor from Craigslist locally.



Regular letters

Regular letters are more expensive, will need a reliable printer and more work. Alternatively, you can have a generic letter printed for you. Since I have a good printer I prefer to print personalized letter myself.



In any case, I never have more than 100 letters at a time, so I can easily manage this.



Odd-letters

I have sent yellow letters in odd-shaped yellow envelops. They are quite effective, but they can also be quite expensive. I therefore gave up on them to keep my costs down.



I have my marketing well optimized that I feel comfortable with the response I get without them. This is not to say they were not effective - I just have enough leads that I do not find the need to use them.



Call to action

Every marketing piece must have a strong call to action that tells your leads what to do next. You must include your phone number and the web address of your real estate investor website.



About half the people will sign up from your website. These are fully pre-screened and pre-negotiated leads. This will save you untold agony of having to repeat yourself numerous times, as well as saving you lots of time and money since you only need a few minutes of your time to know if this is a deal or not.



The other half will prefer to call - there is nothing you can do about this.



Ultimately, a well optimized direct mail marketing campaign will get more leads and profits for your real estate investing business.| Ultimately, as long as you can optimize your direct mail marketing campaigns, your real estate investing business will continue to get more leads and profits.}



When targeted marketing campaigns succeed, it is not unusual to get overwhelmed by the sudden flow of leads. A well SEO optimized, automated, direct response website for real estate investing can handle these leads and pre-educate them about how you buy houses. The leads the website delivers are fully pre-screened and pre-negotiated requiring just a few minutes of your time to follow up or pass.