How to Use a Monkey's Fist to Haul in Boatloads of Cash!

HOW TO USE A MONKEY'S FIST TO HAUL IN BOATLOADS OF CASH!





OK, you landlubbers out there are probably asking yourself what the hell is a Monkey's Fist and what could it possibly have to do with Internet sales?!?





I don't think even the the old Salts out there know where I'm going with this one.





If your your website sales are far below where you would like them to be (or your husband would like them to be!), it may be time for you to use a Monkey's Fist to explode your sales.







A Monkey's Fist is a nautical term for a peculiar type of knot at the end of a long, light rope, (er, line!) sometimes with a stone or other weight inside of it.





The other end of the rope is secured to a heavier, thicker length of rope and the other end of that is tethered to one of those huge hawsers, a thick, brown, incredibly heavy hemp rope.





The other end of the hawser is attatched to an aircraft carrier, ocean liner, or some other huge, ocean going craft.





When a ship is in the harbor, coming in to dock, a sailor throws the Monkey's Fist to a seaman on the dock. He catches it and pulls on the light line, which is connected to the hawser.





In this way, he is eventually able, by repeatedly tugging on this rope to haul in the hawser.





He tosses the hawser's looped end up and over the huge, black horned cleat bolted to the deck, like a lasso over the horns of a bull. The ship is docked.





You see, the sailor would not be too successful trying to throw this huge hawser, weighing hundreds of pounds from the ship to the dock in one move.





A miss could mean the ship caroms off the dock with catastrophic consequenses.





Yet that is what most Internet marketers try everyday, to move the prospect from their ad to their website in one move, often with catastrophic consequenses; no sales!





Now, I'm sure the fog is beginning to lift.





The Monkey's Fist in Internet terms is a small classified ad, easily run in the most restricted free sites.





The ad must be filled with your product's Current Ultimate Benefits which match the Current Ultimate Wants of your prospect's group.





Even the finest silk shirts would have little appeal to a starving man.





Your offer must demand the least effort and commitment from the intended prospect to receive those promised Ultimate Benefits.





Typically the cost is low or better yet, free.





A tip, of some kind for instance, is perfect. (Even a report could be too heavy for this purpose.) It could be a gardening, photography, cooking or a marketing tip.





One click on an innoccuous email link promises free, instant information 24 hours per day. The fact that it says 24 hours assures the prospect that there is no "Independent Representative" waiting to ambush him.


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The prospect knows he can steal away, unseen, into the dark recesses of his den to relish his bon mot.





Your Monkey's Fist is attached to an autoresponder, (the equivalent to the light line attached to the Monkey's Fist in our nautical example).





You can now use the autoresponder to extol the virtues of your product to this prospect again and again, gently tugging him closer and closer to a buying decision. Until one day, after the 5th to 8th tug, he visits your website and buys.





Voila, you've hauled in the sale!





If you are still trying to send prospects directly from your ads to your website, try using a Monkey's Fist instead. You will be amazed by the amount of additonal cash you will haul in!


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(c) 2002 Bill Young. Reprinted with permission.


Visit Bill at the Tc Tax Lien Forum


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