Rate Of Return
We are sending out 1000 post cards every 3 weeks. Demographic of the area: Almost 3000 homes in neighborohood and growing. Houses built in 98 or later. House in area are a hard sell due to new homes built in area.
So what type return are others getting on mailings. Mailing 1000 out what can I expect for a return. What experience have others had this is what I want to know
Sire
We find it impossable to track the effectiveness of our direct mail pieces. This is primarily due to what we think direct mail pieces are good for: name recognition. If I were to guess, I would say that we have never had a single direct mail piece result in a sale. Our belief is that the consistancy of repeated mail pieces sent to the same individuals is what creates results.