Pushing The Envelope! (Part 2 of 2)
Last week we talked about why I love to use direct mail to advertise. This week I will get into another great reason why direct mail helps the Creative Investor.it Prescreens My SellerIf you need all-cash and full retail price then I am NOT your answer. I am an investor and expect to make a profit. If you operate your real estate business such as a non-profit charity organization then probably will soon know what Chapter 7 or Chapter 13 means. In your marketing program if the seller is receiving direct mail from you then either in the text of the letter or in another medium referencing anything like a ?free recorded message? they need to be made aware that you are in the business to make a profit. When the seller reaches you then they are aware somewhat that you can be the answer to their situation or problem. However, they should also be expecting to be flexible on price or terms. If not then the conversation will probably be short if you are asking the right type of questions to find their motivation. Remember that time is the most valuable asset you have. So, a truly effective direct mail campaign should be cost effective and results oriented while at the same time prescreening callers. Follow these principles and you too will find MOTIVATED SELLERS!
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