Name For Marketing Book

A couple of questions for all of you.



1) If you wrote a marketing book for real estate investing what would you name it?



2) What would you write about?



Thanks



Michael

Comments(8)

  • ypochris5th March, 2008

    "**** for dummies" is a trademarked title. You will have to be a bit more imaginative to earn your 5%!

    Chris

  • ypochris18th January, 2008

    Set up a search for your price range and desired features, to notify you the moment a deal is listed.

    Look at the expired listings- these sellers are ready for substantial price cuts.

    Search for REO, corporate owned, bank owned- whatever the common terminolgy is in your area.

    Search for land contract, contract for deed, owner financing, no qualifying- all the terms that indicate a seller without a mortgage to pay off.

    Search for subject to lender approval, indicating a willingness to work out a short sale.

    Network with fellow agents- be sure they all know what you are looking for.

    Bottom feed- do area searches and sort by price, look for exceptionally low prices for the area.

    I had a lot of fun looking at listings and properties when I was an agent. It is really nice to be able to schedule as many viewings in an area as you think you can run through in a day, and not have to worry about an agent. You can really look at a lot of properties and find the real bargains- the MLS searches are just a pre-sort, then you whip through 50 or 100 of the best prospects in a week and make offers on the best couple of deals. Hard to do with an agent, easy to do if you are an agent. No steering, no bias, just you high grading out the cream of the crop. Enjoy it!

    Chris

  • povrtsux3rd February, 2008

    Hi guys,
    These days many RE agents are also doing the financing too. As a RE / Finance agent representing yourself as the buyer, you can really save lots on commissions.
    Does anybody have any pros & cons on this?
    How do banks look at that?
    Thanks!

  • wholesalingstaci5th March, 2008

    I am an agent and a landlord with 20+properties, plus I do wholesale and flip deals. I would suggest searching as everyone else has said but I would put more emphasis on leveraging relationships with top agents in your area who may find out about deals or price reductions before they hit the MLS.

    In a recent deal I did a home went into foreclosure at 95k and the agent had the listing down to 40k, when the asset manager wanted to move the home he called me and I got the home for $12k. I paid the agent his commission rather than taking it myself simply because it keeps him bringing me more deals.

    I have done countless other similar deals and rarely if ever do I keep the commission, even though I am a licensed agent.

  • Stockpro994th April, 2008

    What is a Mary letter? Is it a specific letter or just the name for "dear Mary".

    I have never heard of this despite many years in the business....

    As for post cards and letters remember:

    1. anything is better than nothing and the worst letter mailed is better than the best letter on your computer.

    2. repetition is key and you will need to mail out to your target repeatedly in order to get a response that you desire and that response will increase with additional contacts to that target market..
    [addsig]

  • MichaelQuarles5th April, 2008

    Hello,

    What you have never heard of the "Mary Letter"

    I created the darn thing... And it works great.....

    the series of when to mail and what ot mail depends a lot of other factors as well...

    Good Luck

  • bargain765th April, 2008

    Stockpro... Michael is agreeing with you.... I think.

    I have mailed thousands of letters, but I also have never heard of a "Mary Letter."
    [addsig]

  • MichaelQuarles7th April, 2008

    Me loves me Mary Letters

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