Anyone Doing Saturation Mailings By ECR?
I'm researching saturation mailings using the postal service Enhanced Carrier Route system where by you qualify for the absolutely lowest mail rates of about 13 cents per piece.
The idea is to pick an area or neighborhood that has a high foreclosure rate and saturate every address within say 1/2 mile with a mailing, getting to the homeowners just about to go into foreclosure or those who just want out. This could be considered the Pre-Pre-foreclosure market I guess.
So far it looks like I can hit about 5000 homeowners for about $1000 total. If I get a 1/3 or one percent reply that would be 15 potential deals, do you think getting 2 deals out of that 15 would be realistic? Hopefully netting $15-20k each for $30-$40 return off a $1000 investment? Has anybody had any luck doing this?
I actually just posted a similar topic, then saw yours below. I am thinking about doing the same thing and am curious about the success rate people have. My main concern is how many other investors are doing the same type of saturation mailings in your area. Either way, best of luck to you.
Daniil.
$1000 for postage. Do not forget to add in the price of the actual mailings, postcards would be around $300-$400 if you had someone else do them.
The $1000 includes everything. Cost is about 20 cents each unit including, printing and postage.
Where exactly do you find this with the Post Office or where or who do you start talking with about this?
Thanks,
[addsig]
saturation mailing has a high sucess rate if you get one you've paid for the mailings. look at my profile.
you can also go to usps com and you can submit your addresses directly to the post office and they will do the printing and mailing for you. Not sure what the price was but it was reasonable.[ Edited by kmaples on Date 01/15/2004 ]
Kmaples - The online version of the post office is a good source, but not for this.
You won't get the mailing cost down to 13 cents each.
You are limited to a small post card with printing only on 1 side, not both.
You won't be able to do a saturation mailing with that system. It has its uses but not for this.
However, it is a good system to use to mail out to a defined list of people who you already have addresses for such as people in pre-foreclosure with addresses you get from a service.
tony george- what does your profile have to do with ECR? I didn't see anything there.
I mentioned this in another post in the marketing forum but it bears repeating. Following is a copy of that post I am speaking about:
"You can call a local printing shop and ask them to print oversized postcards----betchya most other "newbies" won't be using those.
What I am talking about is taking an 11" by 17" sheet of cardstock (65 pound works well for me) and having it cut into thirds so that you end up with 3 postcards from one sheet, each at about 11" by 5.5". This is a very large postcard that you can fit an entire 2 page sales letter on. If you are going to do a saturation mailing (where you hit every resident on an entire carrier route), then you can get the postage rate all the way down to 15.2 cents per piece. This is the lowest rate you can get so it has to be everybody on an entire carrier route and presorted.
I have just began using this technique and I have high hopes for it. If you are going to do a saturation mailing, I feel that over-sized postcards is the way to go. I usually have about 9000 cards produced at a time (which is 3000 sheets of 11 by 17 cardstock) and it costs me about $350 for the paper and printing. Then I purchase my saturation mailing list from Melissa DATA at about $9.50 per thousand addresses (Cheap!). Then I take the cards and the list to a local mailing house and they transfer the list to the cards, presort them, and then take them to the post office. My total expense for all of this, including production and postage, is only 24.5 cents per piece. That's a whole lot better than folding letters, stuffing envelopes, hand addressing them, and attaching 37 cent stamps to them. This is cheaper, easier, and hopefully... more effective."
If you think about it, with these over-sized cards, you can get a whole 2 page sales letter in a prospects hands without them having to open an envelope (that may get tossed). Plus, by getting more "copy" to the reader, they should be more predisposed to do business with you, which means they should be a much more qualified lead.
And, at 24.5 cents per piece, 5000 cards would only cost $1,225. Not too bad for getting a 2-page sales letter, already opened, into the hands of 5000 potential sellers.
[ Edited by Brad03 on Date 01/23/2004 ]
Brad,
Could you share with us your sales letter?
Thanks
Quote:
On 2004-01-23 12:15, Brad03 wrote:
I mentioned this in another post in the marketing forum but it bears repeating. Following is a copy of that post I am speaking about:
"You can call a local printing shop and ask them to print oversized postcards----betchya most other "newbies" won't be using those.
What I am talking about is taking an 11" by 17" sheet of cardstock (65 pound works well for me) and having it cut into thirds so that you end up with 3 postcards from one sheet, each at about 11" by 5.5". This is a very large postcard that you can fit an entire 2 page sales letter on. If you are going to do a saturation mailing (where you hit every resident on an entire carrier route), then you can get the postage rate all the way down to 15.2 cents per piece. This is the lowest rate you can get so it has to be everybody on an entire carrier route and presorted.
I have just began using this technique and I have high hopes for it. If you are going to do a saturation mailing, I feel that over-sized postcards is the way to go. I usually have about 9000 cards produced at a time (which is 3000 sheets of 11 by 17 cardstock) and it costs me about $350 for the paper and printing. Then I purchase my saturation mailing list from Melissa DATA at about $9.50 per thousand addresses (Cheap!). Then I take the cards and the list to a local mailing house and they transfer the list to the cards, presort them, and then take them to the post office. My total expense for all of this, including production and postage, is only 24.5 cents per piece. That's a whole lot better than folding letters, stuffing envelopes, hand addressing them, and attaching 37 cent stamps to them. This is cheaper, easier, and hopefully... more effective."
If you think about it, with these over-sized cards, you can get a whole 2 page sales letter in a prospects hands without them having to open an envelope (that may get tossed). Plus, by getting more "copy" to the reader, they should be more predisposed to do business with you, which means they should be a much more qualified lead.
And, at 24.5 cents per piece, 5000 cards would only cost $1,225. Not too bad for getting a 2-page sales letter, already opened, into the hands of 5000 potential sellers.
<font size=-1>[ Edited by Brad03 on Date 01/23/2004 ]</font>