Marketing Supplies
do you guys just go to Sam's and grab a big box of envelopes and 20 lb bond? Any recommendations for inexpensive supplies? Do you buy nicer paper, like linen or whatnot that you use for the "special" deals you are trying to get?
Thanks,
Ginnie
It all depends. What do you want to do - impress a banker with a business plan in order to get lots of financial assistance? Or do you just want to send out a few flyers on some of your properties? I always take the high road because you only have one chance to impress. Bob
Hey,
Frankly no one cares what type of paper your materials are printed on, even if you are sending it to a bank. What you say on the letter is significantly more important!
Most of my mailings are postcards. For letters, I use paper with my logo on it and a non-window envelope.
Hi Bruce, fellow Atlantan. So you just use cheap 20 lb bond and tha'ts it? I don't want to think too much and give myself analysis paralysis, but I really want to make this work and want to do it "right".
Thanks,
Ginnie
Hey Ginnie,
I think if you are worried about the type of paper you are using...you may have already moved in to an advance stage of "analysis paralysis"!!! LOL
Seriously, stop worrying about it. Go buy some some recycled paper (cheap, cheap, cheap) and print your letters. Mail them out. TRACK your results.
What is the worst thing that can happen??? No one, and I mean no one, is going to read your letter and think..."Wow that is a great letter. It really motivated me to call her up. But, that cheap paper...that killed it...I really would have called her....oh well".
You didn't mention who you are marketing to, but I use postcards (cheap, cheap, cheap AND fast, fast, fast) and not letters.
I hope the helps!!
Hi Bruce, Just wondering where you get your postcards? do you have them printed with your logo, name of business, etc, or what? Do you use a mailing service or do it yourself? how Cheap is...cheap, cheap, cheap? Just wondering.
Thanks,
Hey,
When I started I just went and bought blanks at Office Depot. Printed the message on one side, then flipped the card over and printed the address on the other. There were four cards on page.
I tried blank index cards (they are the same size as standard postcards), but they were not strong enough.
Ultimately, I decided to create a logo and put it on my business cards, letterhead, postcards, etc. I had five thousands or so blank postcards printed (they get cheaper the more you order). They have my logo and return address on one side.
I have always done my own mailing. If I send out 50-100 a week, it does not take much time (less than an hour).
When my current stock of cards runs out, I am thinking about printing the next set with Imprinted Postage, so I do not have to use stamps.
Oooooops! Looks like we posted at about the same time.
godiva,
The USPS does have an online mailing service that is very affordable and can be really handy for small mailings or test mailings. I would only recommend it for postcard mailings, however.
The site is http://www.usps.com/mailingonline. You just upload your list and upload your Word file with the postcard design. Then you can schedule when to mail it out. It saves your list and mail piece for future use as well.
I have an article on my site that talks more about it. You can get my web address by going to my profile.
Jason
[addsig]
One more thing. I just noticed that "bulk mail" was asked about. In my opinion, bulk mail should be avoided, especially if you are sending enveloped letters. Bulk mail postage is a sure giveaway of junk mail and will promptly get your letter chucked.
Also, you might be surprised to see how often bulk mail does not even make it to its destination. I don't want to sound paranoid or like it is an epidemic, but it is enough of a concern that I would stick to first class mail with your direct mail campaigns.
Hope that helps.
Jason
[addsig]
Ginnie,
I'm a new investor in Duluth. Please contact me and maybe we can split costs of some marketing materials.
David
Jason, where can I get a mailing list for local apartment renters?
I want to send out newsletters, bulk mail stamp does work good for this but not letters your right.
LindaTx
Quote:
On 2004-07-21 00:02, JasonVanOrden wrote:
One more thing. I just noticed that "bulk mail" was asked about. In my opinion, bulk mail should be avoided, especially if you are sending enveloped letters. Bulk mail postage is a sure giveaway of junk mail and will promptly get your letter chucked.
Also, you might be surprised to see how often bulk mail does not even make it to its destination. I don't want to sound paranoid or like it is an epidemic, but it is enough of a concern that I would stick to first class mail with your direct mail campaigns.
Hope that helps.
Jason
:-?
[addsig]