Making Big Money In Pre-Foreclosures Using Direct Mail! (Part 3 of 4)
My approach is to use direct mail to get the individual in foreclosure talking to me. The foreclosure information if you’re buying it from a foreclosure source is obviously available to others. So yes there is some competition out there and to distinguish yourself from others and getting the individual to contact you will need some creativity. That creativity for me comes in the content and frequency of my marketing message.
All things are relative to the time of the pre-foreclosure information once you receive it but here is my game-plan that pays dividends for me month after month. My basic approach is mailing to the individual in pre-foreclosure with a total of two letters and two postcards. The seller will receive an alternating letter/postcard each week until all are mailed. The vast majority of leads I will hear absolutely nothing back from, but it just takes one deal to make it all worthwhile.
My message is alternating and “incremental” in style. I’ll list here the body/text of the letters and postcards to give you an idea. Make no doubt that you can tweak your message in many different ways but here are just some examples for you to think about:
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Letter #1 (Week #1)
Do you need to sell your house and F-A-S-T! I buy houses that others simply won't consider because of one reason: I Get Personally Involved. Others just don't take the time to listen how to meet your needs because everyone's situation is unique from the next person.
I am an investor and do expect to make a profit so if you need all cash AND retail value for your house, then simply do not call me. However, if you have some flexibility and need a resolution quickly so you can quit putting your entire life on hold then give me a call. No obligation, fees, commissions. I just want to buy your house!
Postcard #2 (Week #2)
If you are looking for someone to possibly buy your house, THEN DON'T CALL ME! However, if you want to already consider your house SOLD, then start packing your bags so you can get on with your life.
There is a variety of ways I can buy your house and it doesn't have to be a complicated process. In fact I can close in little as 48 hours or as long as……..you name when! Give me a call and I'll explain in plain English how the solution to your problems is a phone call away.
Letter #2 (Week #3)
Life can bring on many circumstances to deal with and unfortunately some of those are not pleasant to work through. Selling your house can be the exact type stress you need relief from and that is what I specialize in. I buy houses no matter what the situation so people can simply make a difficult decision easy, and just move on in life.
Tune in next week for the conclusion of Making Big $$$ In Pre-Foreclosures Using Direct Mail!
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