Mailing Frequency

Comments(24)

• 
  BlueStarHomes16th June, 2005

  I guess it depends. Here is what I do. May, July, September and December I send out post cards to every single family home in a certain zip code. The alternate months starting with June I send out the same thing to a different zip code. I work two zip codes at a time and then after an 8 month period switch to two new zip codes. The two zip codes consist of 8,000 and 11,000 single family homes so it doest get a bit pricy. I spend $1800 to $2100 a month on postcards but one deal with pay for 6 months.

• 
  IBuyHousesInc16th June, 2005

  Unless you have TOM branded name then mail over and over again...
  
  Everytime a house goes up for sell in a neighborhood 2 more go up with in 4 months..
  
  And if your only making 12000.00 profit dont buy hte house

• 
  swaf17th June, 2005

  What do you mean "TOM branded name"?
  Swaf
  
  
  Quote:
  On 2005-06-16 18:45, IBuyHousesInc wrote:
  Unless you have TOM branded name then mail over and over again...
  
  Everytime a house goes up for sell in a neighborhood 2 more go up with in 4 months..
  
  And if your only making 12000.00 profit dont buy hte house

• 
  InActive_Account17th June, 2005

  What direct mailing company do you use?

• 
  IBuyHousesInc20th June, 2005

  I also do our own direct mail...
  
  I believe our telephones should be answered 7 days a week. you would be surprised how many answering machines there are in our business.
  
  Because of this I have excess labor waiting for the telephone to ring, to keep them busy they do my mail, about 5000 pieces a week.. I pay this person 7.25 an hour. The Title Companies give me the labels for free, already carrier route presort so its a matter of peel and stick.

• 
  energy21st June, 2005

  IBuyHousesInc
  
  How did you get the title company to give you the labels?

• 
  IBuyHousesInc21st June, 2005

  I give the title company all of our business which currenly means 68 escrows...
  
  as to postcards or letters they are all postcards. I do mail letters but not bulk.
  
  If anyone would like to see one let me know and I will email it to you.
  
  as for responce, we have bought 145000 worth of tripple net investments this year on an invest of 21000... For me thats not too bad.
  
  keep in mind mail is a very small portion of what we do for advertising...[ Edited by IBuyHousesInc on Date 06/21/2005 ]

• 
  IBuyHousesInc22nd June, 2005

  Well here is the break down on ad cost and return on investments
  Cost Return
  Newspaper YTD 102333.44 687542
  TV 119945.00 699435
  Magazines 3100.00 0
  Radio 6400.00 38489
  Signs 1000.00 27105
  Referral 0 196070
  Website 1139.95 24655
  Letters 10140.11 0
  Postcards 8750.00 145605
  Other 3665.27 14905
  Trailers 1800.00 1421
  Billboards 17460.00 0
  
  Total 275,734.00 1,835,227.25
  
  Now I know some of you are saying I cant afford to spend 275000 in advertising.. And you’re right. Don’t out spend your ability to purchase… Just because you go spend a ton of money on advertising doesn’t mean you will be able buy houses. You must have the infrastructure as well as the capital.
  
  For anyone who would like to see our TV spots and Bill Boards some are on our web site http://www.IbuyHouses-Inc.com Our Newspaper is a full page color we run every Sunday along with a classified daily. Our postcards are 6x11 full color and say the same thing on both sides.
  
  Unlike a lot of the “Gurus” I believe in advertising… Make yourself The Guy/gal to call if you someone has a house to sell. Stand out from all of the others who only do road signs. Do more deals make more money..
  
  
  [ Edited by IBuyHousesInc on Date 06/22/2005 ][ Edited by IBuyHousesInc on Date 06/22/2005 ]

• 
  doublej090622nd June, 2005

  I would love to see the letter/postcard that you are sending IBUY. That would help me out a lot, as I am going to begin my marketing campaign (with limited capital). Feel free to Email me, or PM me please.

• 
  IBuyHousesInc23rd June, 2005

  anyone who would like to see the post card go to my site www.IBuyHouses-Inc.com and contact me thru the contact link, leave your email address and I will send it to you

• 
  mikebuyshouses25th June, 2005

  IBuyHouses,
  
  I love your website and your overview. Thanks for being so open with many of us. What do you separates your marketing approach more than other people? What types of people do you like keying in on when you mail to them?
  
  Again, a thanks in advance.

• 
  IBuyHousesInc26th June, 2005

  I do what I call a mail around... Everytime I buy a house I mail 200 letters around that property. Everytime I sell that same house I send it again.
  
  keep in mind that everyting we do is about advertising. I put up bright yellow for sale signs on yellow posts, put up large yellow banners on the garage, my employeed who work on the houses all wear bright yellow I buy houses shirts, our trailers are bright yellow and say I buy houses.
  
  So by the time these poeople have received hte second letter we are top of mind to them.
  
  I also mail to NODs and to them I send out what I call "Mary letters" and postcards 16 differnt times over a 24 day period.
  
  The mary letters are 5 different letters both in english and spanish (not at the same time) saying basically the same thing all hand written hand addressed on yellow paper in a white envelope with a regular stamp.
  
  
  
  [ Edited by IBuyHousesInc on Date 06/26/2005 ]

• 
  mojojojo_16th May, 2005

  i work at the bank and give out flyers for our promotion. we get the lists and labels from title companies for free, no problem. every 500 we get a handful of response.

• 
  davese6th May, 2005

  Mo jo,
  What type of flyers and what promotion? Lists of what?
  
  My mailings get about a 2% response rate and I think that is great compared to what others are saying they are getting.
  
  I have 3 different mailings I do.
  
  Like Matt said 7 cents per PC is pretty good.
  
  
  Quote:
  On 2005-05-06 17:54, mojojojo_1 wrote:
  i work at the bank and give out flyers for our promotion. we get the lists and labels from title companies for free, no problem. every 500 we get a handful of response.

• 
  TheGodFather8th May, 2005

  Its pretty easy to make your own postcards, go to comp usa or some office supply store and get some photo paper, use microsoft word to create a post card..super simple

• 
  WillWorkforKnowledge8th May, 2005

  Godfather,
  
  Whats the cost?

• 
  Eric58th May, 2005

  My mother in law will help you pack? Come on John is that true?

• 
  IBuyHousesInc9th May, 2005

  I would suggest a company called 4 over http://www.4.com.. theyre out of New York and have been the cheapest and fastest I have seen.. theyre on the web as well

• 
  joeyd19th May, 2005

  go with www.usps.com
  [addsig]

• 
  mikebuyshouses27th June, 2005

  the best place I know is www.overnightprints.com they have a sale where you can get 4,000 postcards, color, you make the design, etc. all for $150.

• 
  taylorbau27th June, 2005

  Thanks, I appreciate the info.

• 
  JasonVanOrden27th June, 2005

  ambitious1,
  
  You could give intelius [dot] com a try.
  
  Jason Van Orden

• 
  bargain7627th June, 2005

  I use www.merlindata.com, which starts at $.25 per search.

• 
  motivated_buyer27th June, 2005

  You could also use www.saferent.com for as low as $17.00
  I have a local one in Buffalo, New York for $5.00 specifically for skip trace.
  
  Good Tracing