Letters To Home Owners Pre-foreclosure
Contacting a homeowner whose home is in the process of being foreclosed is a delicate situation. Could someone share with me any letters or scripts that they have used for contacting the owners.
Go to the bottom of the page under freebies and go to the marketing section. There are some basic letters there.
Hey,
I am going to take a slightly different approach to this question...why not write a letter and then post it for us to critique?
Hey Bruce,
Welcome back. How was the trip?
I'll be a guinea pig for this one.
let me know your thoughts. I've beenmainly sending out postcards, but I use this occasionally.
>>>>>>>>>>>>>>>
September 16, 2004
Dear Homeowner,
Do you or someone you know own a house that you need to sell immediately? Relocation, divorce, vacant house, facing foreclosure; these are just a few reasons why people may need to sell.
Maybe YOU JUST WANT OUT!!!
If you or someone you know is in a similar situation...CALL US TODAY!!! We help people solve similar types of real estate problems. We can buy your home TODAY so you can put those problems behind you and move on with your life.
We are not Realtors. We are private investors that are looking to buy several houses each month. We believe in the no pressure, hassle free way of doing business, and there are no commissions or fees for you to pay.
We can close fast and put cash in your pocket in as little as 48 hours. We can’t help if you don’t call, so call us today...###-###-####
Sincerely,
sign my name
name
phone
email
>>>>>>>>>>>>>>
have at it
Something I learned from one of the best direct marketing people in the US.
Be very careful about judging the pulling power of a letter by collecting feedback from people who are outside the target audience.
The only really useful feedback is the number and quality of the responses.
Create a letter that becomes the control or benchmark. Send it out and measure the responses.
Then tweak the letter and/or how it is mailed (first class vs. FedEx). Send out the next set of letters with half being the control and half being the new, improved model. Measure what pulls better and then decide if you have a new control. The best performing model is always the control for the next round of the promotion. If the old letter pulls better then stick with it being the control.
Some letters will get lower responses but they will be better qualified responses. Or just the opposite.
Some other promotional tools have better shelf life in that they will elicit responses months after the item was distributed.
John
[addsig]
What he said. That is good writing. Im tempted to sell my house just because.
Claude Diamond says that using we is better than using I because it makes you seem like you have people backing you.
Chakib,
That very well may be true, however, remember the mind setting these people are in. They are feeling alone,embarresed, just plain old CRAPPY, and if i felt like this, the last thing i would respond to would be a letter or postcard that "just by reading it" feels like a corporation is going to be knocking on my door and not a friend.
We are all in the business to make profit "and the seller knows this" but never underestimate the power of relating to the seller and just plain old being compassionate and their friend.
If you were in their shoes, with whom would you want to speak with?
SacVestor
When working forclosures I go directly to the home and knock on the door. When I no one answer the door then I leave a letter that I would appreciate having you look at and give some advice on how to make it stronger. thanks
Dear Homeowner,
Hello, my name is ________ and I am a local real estate specialist. Recently, while doing some research at the courthouse, I noticed that the mortgage company had filed a foreclosure notice on this property, and I just wanted to let you know that we specialize in helping people in similar situations as your own.
Over the last couple of years we have been able to help well over one-hundred homeowners in the _______________ area eliminate the foreclosure proceedings agains their homes and properties. We have the ability to work directly with your mortgage company and get them to greatly reduce your reinstatement fees saving you thousands of dollars; or we can purchase the house directly out of foreclosure and get you some cash in your pocket. Please feel free to call me anytime and keep in mind that foreclosure is not your only option and I am here to help in any way that I can during this frustrating process, even if it is just answering some questions over the phone. Thank you very much and have a wonderful day.
Sincerely,
my name
phone
Call now for a free consultation
In case your wondering we do loss mitigation (free) and a lot of times that's what get us in the door sort of speak. When we are sucessful at helping the homeowner reinstate their loan we have found that the overwhelming majority of those people fall right back in the same siutation in less than a year. This is where a large part of our foreclose purchases come from because who do you think they will contact first. Often times they will contact us before a new forclosure process begins. Thanks and let me know what you think about the letter.
rns