I Need Help And Opinions On My Ad, Could You Guys Look It Over For Me..(m)
Riverview
Riverview Glens Sub!!!
Move In Before The Holidays
No Bank Qualifying. Seller Will Finance.
2400sqft/ 4bd 2.5ba/CA/frpl in FR/ Eat-in Kit/ Deck/ Gazebo w/Hot tub/ Lrg Deep Corner lot beautifullylandscaped.
Wonderfulhome! Great neighborhood!
Down pymt req.
Does it give enough info to entice a buyer? Should I add more or omit anything?
Thank you guys and gals
quinn
You don't seem to include a price? Is that deliberate?
It's a risky choice because someone reading the description, for example, may think, "Oh, that's going to cost at least 400k so I won't bother to call" when maybe you're asking 380k.
What you could do, if you want to give an idea on price, without committing yourself too much, is state something like "High 300s", like builders do in the construction phase of a new development.
Other than that, and the fact that you run words together (beautifullylandscaped, Wonderfulhome) it looks fine. I personally would make "sub", "subdivision" but that's just a personal preference.
Glyn
I did leave the price out deliberately because I thought adding it would scare people off. I guess if I add it, it would definitely weed people out and I wouldn't get alot of useless calls.
Thanks for the idea
quinn
Why quote a price. Since you are seller financing, a buyer might rather see downpayment and monthly PITI. How about something like the following:
Riverview Glens
No Bank Qualifying. Seller Will Finance
Only $965 per month with $10000 down.
2400sqft/ 4bd 2.5ba/CA/frpl in FR/ Eat-in Kit/ Deck/ Gazebo w/Hot tub/ Lrg Deep Corner lot beautifully landscaped.
I agree with NewKid. You need the down and the monthly in the ad.
Also, keep the sq ft, the bed/bath, and pick only one or two really good points about the house. There is simply too much there and many won't understand the shorthand. Also drop the "beautifully landscaped." They'll see the landscaping when they get there, and since beauty is in the eye of the beholder, they may not think that it is such. If they don't think so, then your ad just became a deal killer because you "lied" to them (at least to them you did).
Roger
I'm assuming you are advertising in the newspaper. It's like $200/week here for 4 lines.
Because of this I advertised something very similar to what John Locke has in his sub2 book.
I always place the down payment in the first line. My ad might read as follows:
$5000-no qualifying
Riverview Glens
4br, 2.5ba, hot tub,
gazebo 888-555-1212
You'll first prequalify people. I still get calls from people with less than what I ask in the ad. They seem to always offer their services of some kind in exchange. Either way you start building a buyers list. This starts to offset the cost of runing a separate ad for every house.
GOOD LUCK
Thanks everybody.
If you include the down, doesn't that sometimes deter people? I have an amount I would love to receive but if I can't get it, I'll take the closest thing. How can I get the closest thing if the down scares people off from calling. On the flip side of that, if I don't include it, the house may soound too expensive and no-one still calls.
Oh what to do, what to do? :-o
We've already told you our opinion of what you should do. The final decision is yours alone. You can debate whether putting the down in the ad is a good or bad move all day long. However, at some point, the down payment is going to come up. In my opinion, why waste time with people who aren't even going to come close to the price if you don't have to do so.
Many guru writers suggest not putting the down in the ad. Why? Not to get less than what you want but because they say that the tenant/buyer may give you MORE. Now, that sounds all fine and good, but taken from real life everyday experience, I'll tell you that it rarely happens. In fact, without the downpayment (and worse, the monthly), you'll get many, many phone calls from people thinking that they can buy this property for $250 down and $600 per month, and really seem offended when you laugh at them.
If a person likes the house or terms, then they will let you know if they have the down or not. In fact, if you have the numbers listed, then it generally works in one of two ways; they will put more down and ask for a lower monthly, or they will ask if the can put less down and pay more per month.
Roger
Thanks for the advice. I am going to put the down in the ad only because you're right raj, people will call that way and to avoid that, I'll put the down and payment in and avoid all the unwanted calls. I'll let you all know how it all plays out.
quinn