How To Use Testimonials In Real Estate Investing
No matter what you market, testimonials are the leading factor that convinces people to buy what you sell. In real estate investing, you will end up buying more houses if you present believable testimonials to motivated sellers.
You should be getting testimonials from everyone you work with - Realtors, motivated sellers, tenants, etc.
So how do you go about getting testimonials and how do you use them? In any form of marketing, testimonials are one of the most powerful convincing factors that make people buy what you sell. In real estate investing, you will end up buying more houses if you have believable testimonials you can present to motivated sellers.
You should be getting testimonials from everyone you work with - Realtors, motivated sellers, tenants, etc.
So how do you go about getting testimonials and how do you use them?
Never wait long
You should never wait long before asking for a testimonial. If you wait for a few days, you will be forgotten. Ask for testimonials when excitement is high, such as just after closing a deal.
Get a video testimonial, take pictures
It is very easy to get a testimonial when they have a check in their pocket. Could they write ti down for you? If at all possible, take a picture of them.
You now have a hand-written testimonial with a picture. This is more credible than a typed testimonials.
Better still, have a video recorder with you at all times. You can use a smart phone to get a video testimonial.
A video testimonial takes only 2 minutes and are more believable and carry more credibility.
Of course if you do not have a video recorder, you can use a voice recorder in most smart phones.
Send a letter and / or email
Mail a letter the same day you close a deal. Send it by email as well.
The letter should be something like this:
Dear Mr. Seller
Thank you so much for allowing us to serve you. It was a pleasure working with you and seeing the deal through to completion.
I was wondering if you could do me a quick favor? Could you write a short testimonial for me? I would really appreciate this as it would help me help more people looking to sell their houses quickly.
Please use the attached piece of paper and return envelope for your testimonial.
Thank you in advance and please let me know if there is anything else I can do for you.
Sincerely,
Your name here
Always include a sheet of paper with the heading "Write your testimonial here". I prefer a yellow paper with the heading written in a red pen. It prompts them to write the testimonial right there and not keep it for later.
Also, include a self-addressed, stamped envelope so they just have to drop it in the mail.
Lots of people will not respond, but most will. Always ask for testimonials. You will get more testimonials if you ask everyone.
Your business will be more successful if you use these testimonials.
How to use testimonials
Testimonials are a big part of your credibility kit. Have them on your real estate investor website. The video testimonials are excellent for this.
Take your credibility kit in your car at all times. Every time you go to see a house, show them to your motivated sellers.
The result is that you will end up buying more houses.
A successful real estate investing business demands that you have a constant supply of leads coming your way. Find out how an interactive real estate investing website can pre-educate motivated sellers for you and bring you pre-screened and pre-negotiated deals for your business.
Real estate agents can really help to get the best deals. For getting best deals you must have proper knowledge of the area, pricing, future scope etc.
Montana real estate
Great Post.