How To Improve Conversion From Real Estate Website Visitor Statistics

It is necessary for any real estate investing business to have an effective real estate investor website to maximize productivity. Analyzing website visitors is crucial to maximizing on your return on investment so you convert as many visitors to successful real estate transaction.

This article covers analysis of website visitors so you close more deals with less time, effort and money. It is necessary for any real estate investing business to have an effective real estate investor website to maximize productivity. By analyzing statistics of your website visitors, you are able to maximize conversions and close more deals.



This article covers what you need to know to have your real estate investor work for you so you close more deals with less time, money and effort.



How to track website traffic

When you have a website that receives visitors, it is mandatory to track site statistics. The best tool on the market is provided by Google.



Open a Google account if you do not have one. Look for Google Analytics and follow the prompts. They generate a code which you put on every page on your website.



With a good real estate investor website, you just need to save this data to track your entire website.



Parameters provided by Google Analytics

Google shows you the types of visitors to your website. Most parameters you can think of are covered by Google Analytics. All information is presented in simple to understand format and graphs.



i) Unique Visitors - unique visitors in a given time period



ii) Repeat Visitors - people coming back to your website. Ideally, approximately 30% of your visitors should be repeat visitors



iii) Pages visited - The home page is the most visited page in a website. If you find people visit other pages more, you probably bury important information in inner pages. The home page should carry most of the important information.



iv) Length of visit - how long visitors stay on your website is important to show you how much you engage them. With a good website, visitors attention should be captured instantly and keep them engaged with the ultimate goal of converting them to closed deals.



If you find most of your visitors spend less than 5 minutes on your website, something is wrong and you might need to re-do your content to be more engaging.



A good real estate investor website loaded with video, such as speaking models that capture instant attention and direct response content addresses this need.



v) Referring URLs - this tells you which websites are sending you visitors. Your advertising dollar can therefore be more concentrated where you get more conversion.



vi) Keywords - you get to learn the most important keywords that send you most visitors. From this data, you can maximize on effective search engine optimization to target keywords that give you the best return on investment.



vii) Geographical region - you most likely target a geographical area as a real estate investor. This information shows you which areas send you visitors so you can assess any need for change.



viii) Number of pages visited - you also get to learn where they exit your website from. You might need to make some changes if they exit before they are converted.



All this information is useful to making changes to make your website more effective. Be careful not to make too many changes before you analyze general trends. Sometimes, factors not related to your website may affect traffic to your website.



Ultimately, statistics on your real estate investor website allow you to make important changes so you concentrate on strategies that work for you making more profits.



A good website for real estate investing is crucial to successful business, especially one that is integrated with tracking capabilities for visitors and equipped with direct response content that constantly engages and converts visitors. Particularly important too is ability attract visitors through effective search engine optimization so it constantly delivers closed deals with little input from you.