How To Get Those Real Estate Investing Leads Coming In
You must have a constant supply of leads to be successful in real estate investing business. These leads convert into clients, motivated seller, buyers or private money lenders.
So how do you make sure you have a constant supply of leads for your business?
1) Target your leads
This is the first thing to do. It is important to decide who you must reach for your business to succeed. If you flip houses, older neighborhoods will probably form your target market. And a medium price range.
If you target owner financed properties, then you will probably target properties that have no mortgage. Similarly, if you target subject-to deals, you are likely to target newer properties that need few or no repairs.
Narrowing down your market is mandatory, or you could end up wasting a lot of time marketing and talking to the wrong people.
2) Polish your marketing message
The marketing message you send your prospects must be convincing enough for them to call you or sign up with you.
Regardless of the method you use, your message must command instant attention, a convincing message and a call-to-action that forces them to call you or sign up on your real estate investor website.
3) Use multiple marketing systems
How can you reach your prospects? No method on its own is enough when marketing your business. The response to each method will vary from month to month.
You must therefore use all methods at your disposal - letters, post cards, online advertising like Craigslist, bandit signs if they are allowed in your area, newspaper classifieds, TV, radio, etc.
The leads will continue to come from all directions; The method that works excellently today might not do so well tomorrow. A combination of all marketing methods will keep the leads coming even thought you may have a favorite method.
4) Capture and manage your leads efficiently
So where does your marketing message direct your prospects?
You must give them access to your real estate investor website and phone number.
The prospects that go to your real estate investor website are likely to be fully pre-educated for you and convert leads that are sitting on the fence to people that do business with you. A well designed and laid out website delivers deals that are fully pre-negotiated and pre-screened, requiring only a few minutes of your time.
An inbuilt automated marketing system is also a must for a good real estate investor website that follows up with leads and converts them to motivated sellers. These leads are converted into real sellers without any input from you.
The ones that do call will need more information that you can provide.
A good website for real estate investing is suggested at the end of this message.
5) Analyze your marketing
Unless you know where the leads are coming from, you are likely to spend your money in the wrong marketing outlets, and waste a lot of time with marketing that yields poor or no results.
As long as you analyze and measure the results of your marketing, you will have leads coming in all year round with very little input from you.
Simon Macharia buys and sells houses in Dallas Fort Worth metroplex and runs his business from an real estate website. Learn how to invest in real estate from the real estate investing education section.
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