HELP-- How Would You Advertise For A Bird Dog In The Newspaper?

I was thinking about advertising for a Bird Dog in the newspaper.



example.....



Bird Dogs Wanted

Cash Reward $1000!

per deal closed.



Any suggestions?



Thanks.

CG

Comments(4)

  • davese20th June, 2007

    Hi John,

    Do you have a presentation you would like to share?

  • JohnLocke20th June, 2007

    Davese,

    I rent a conference room at a local hotel and tell every potential Bird Dog who calls when and where the meeting will be held. I ask for an email address so I send out a reminder the day of the meeting.

    I use a Power Point Presentation highlighting some of the points I stress.

    First the introduction I just tell them about myself.

    Then I go into, you have seen all the commercials No Money Down, $10,000 in 5 minutes, we are going to unlock he secrets, etc., let me tell you how it really works and where to start learning.

    Now I go into “So, Cash you’re a course writer can you prove your methods work?”

    I show my Corporate Entity paperwork, which show Cash Now is a recorded entity, then show copies of my 500 plus deals taken from County Recorders web sites and remind them ”If people like you they’ll listen to you: but if they trust you they will do business with you.”

    At this point I have demonstrated a trust so they will want to do business with me as one of my Bird Dogs.

    I show a map of the area the Bird Dogs will be operating in. I use my demographic marketing system to display the most likely areas to find Subject To deals, Pre-Foreclosure, Short Sales and Wholesale deals, Re Habs, Rentals, etc. with colored dots on the map so they can relate to what I am describing.

    Then I do a Basic Demographic breakdown of a sample Zip Code which displays:

    • Population 19,260
    • Median income $54,691
    • Households
    7,114
    • Percent married 58.81%
    • Percent not married 41.19%
    • Unemployment rate 4.50%
    • Recent job growth 4.20%
    • Future job growth 15.92%

    Also in the same Zip Code a show them monthly house sales by the number of properties sold, along with the Average Selling Price.

    A sample of the mailing list is displayed, which I would use or what I call mailing criteria, which will give them an idea who we need to market to, also broken down by the type of deal an investor would be looking for.

    I show an Aerial Map of a Neighborhood entitled “Where Are The Deals?” The next shot of the Aerial Map, with the title of the method of investing, with an arrow pointing to the properties, that I refer to as: “A Typical Day In The Neighborhood”.

    At this point I go into Branding and how important it is, showing Direct Mail pieces that will be used tying in the Cash Now name, along with Bandit Signs, Web Site, etc.

    Then I meet one on one with those interested after the presentation and set up the next meeting, which could be a Taco Bell, Denny’s, etc. where they will start training and receiving materials to help them find deals.

    I have found doing it this way is very effective, plus I wrote the book on Bird Dogging and they receive a FREE copy for attending..

    John $Cash$ Locke
    [addsig]

  • charlotteinvestor20th June, 2007

    Wow Joh, i am impressed. that is a little intimidating. Would you try watering down your presentation to just an audio cd or dvd?

  • BLU11th July, 2007

    CarolG, I see you are in Cleveland. Are you only looking in Cleveland or all over Ohio?

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