HELP-- How Would You Advertise For A Bird Dog In The Newspaper?

Comments(4)

• 
  davese20th June, 2007

  Hi John,
  
  Do you have a presentation you would like to share?

• 
  JohnLocke20th June, 2007

  Davese,
  
  I rent a conference room at a local hotel and tell every potential Bird Dog who calls when and where the meeting will be held. I ask for an email address so I send out a reminder the day of the meeting.
  
  I use a Power Point Presentation highlighting some of the points I stress.
  
  First the introduction I just tell them about myself.
  
  Then I go into, you have seen all the commercials No Money Down, $10,000 in 5 minutes, we are going to unlock he secrets, etc., let me tell you how it really works and where to start learning.
  
  Now I go into “So, Cash you’re a course writer can you prove your methods work?”
  
  I show my Corporate Entity paperwork, which show Cash Now is a recorded entity, then show copies of my 500 plus deals taken from County Recorders web sites and remind them ”If people like you they’ll listen to you: but if they trust you they will do business with you.”
  
  At this point I have demonstrated a trust so they will want to do business with me as one of my Bird Dogs.
  
  I show a map of the area the Bird Dogs will be operating in. I use my demographic marketing system to display the most likely areas to find Subject To deals, Pre-Foreclosure, Short Sales and Wholesale deals, Re Habs, Rentals, etc. with colored dots on the map so they can relate to what I am describing.
  
  Then I do a Basic Demographic breakdown of a sample Zip Code which displays:
  
  • Population 19,260
  • Median income $54,691
  • Households
  7,114
  • Percent married 58.81%
  • Percent not married 41.19%
  • Unemployment rate 4.50%
  • Recent job growth 4.20%
  • Future job growth 15.92%
  
  Also in the same Zip Code a show them monthly house sales by the number of properties sold, along with the Average Selling Price.
  
  A sample of the mailing list is displayed, which I would use or what I call mailing criteria, which will give them an idea who we need to market to, also broken down by the type of deal an investor would be looking for.
  
  I show an Aerial Map of a Neighborhood entitled “Where Are The Deals?” The next shot of the Aerial Map, with the title of the method of investing, with an arrow pointing to the properties, that I refer to as: “A Typical Day In The Neighborhood”.
  
  At this point I go into Branding and how important it is, showing Direct Mail pieces that will be used tying in the Cash Now name, along with Bandit Signs, Web Site, etc.
  
  Then I meet one on one with those interested after the presentation and set up the next meeting, which could be a Taco Bell, Denny’s, etc. where they will start training and receiving materials to help them find deals.
  
  I have found doing it this way is very effective, plus I wrote the book on Bird Dogging and they receive a FREE copy for attending..
  
  John $Cash$ Locke
  [addsig]

• 
  charlotteinvestor20th June, 2007

  Wow Joh, i am impressed. that is a little intimidating. Would you try watering down your presentation to just an audio cd or dvd?

• 
  BLU11th July, 2007

  CarolG, I see you are in Cleveland. Are you only looking in Cleveland or all over Ohio?