Effective Tips For Real Estate Investing Search Engine Optimization

In order to have a profitable real estate investing business, you must be closing profitable deals. This means you must attract leads constantly and convert them from prospects to successful real estate transactions.

These tips will help you attract more business by effective search engine optimization. In order to have a profitable real estate investing business, you must be closing profitable deals. You must therefore attract leads constantly and convert them to successful real estate transactions.



Here are a few tips to attract business by effective SEO.



A real estate investor website is a mandatory tool for real estate investing that does the work of telling your story for you. Most importantly, through effective search engine optimization (SEO), the website can build your business by attracting and converting leads for you.



Search engine optimization is the process of making sure your website gets higher up in search engine results than your competition.



A few elements must by synchronized in effective SEO so your website ranks better than others. First, search engine optimization involves a 2-part process:



i) On-site SEO - On-site SEO involves making sure your selected keywords appear in title, meta description and content. Details on how to do this are discussed in a separate article.



ii) Off-site SEO - this involves building links from other websites to your website.



Effective SEO requires a few elements to be in place:



i) Keywords - most people when looking for information type key phrases that describe the information they need. These are known as keywords or key phrases.



The first step in search engine optimization involves identifying the most profitable keywords for your niche. Remember that it might not be possible to optimize one page for all the keywords. Sometimes a simple keyword research could yield 20 or more keywords.



Just choose the strongest keywords that are likely to bring you the best results.



ii) Market region - It is likely that you target a certain geographical location in your business. Targeting this market in your SEO efforts mean you get more targeted traffic, visitors and people who bring business right where you work.



iii) Separate keywords into relevant content - most websites have several pages, each talking about a different topic. Whenever possible, create a separate page for similar set of keywords following all the rules of proper on-site SEO.



The result is different keywords represented on the website in different pages.



iv) Keyword stuffing - never stuff keywords on any page in your website. Websites are ranked by how relevant their content is. You make matters worse by stuffing keywords.



If this is discovered, you could have your website blacklisted from the search engines.



v) Anchor links - back links are created by posting relevant content such as articles in article directories.



You must link to your website with a keyword. For example, I see a lot of links saying "Click here". Links going to your website should be real keywords.



vi) PR rating - the strength of a link depends on page rank rating. Web pages are rated from 0 to 10. a PR of 10 has more SEO juice than one of 0, etc Targeting stable website with high PR yields better results for you.



vii) Deep linking - Linking your keywords to inner pages on your website is called deep linking. Remember that even though most people visit your home page, some people find your website through relevant searches, whose keywords may be on inner pages on your website.





viii) Duplicate content - as much as possible, avoid posting duplicate content on different websites. Re-writing content several times and spinning it several times solves this problem.



Learn how a real estate investing website equipped with automation capabilities to run your business and optimized for search engines can increase your bottom line by attracting leads and converting them to closed real estate transactions.