Direct Mailing Insight Help Needed

I am getting into direct mailings and was wondering a few things.



1. Does the actual message need to be something purchased from a "guru" in order to be a top notch mailing or will most mailings be effective as long as they are fairly creative. In other words, should I purchase my scripts or use the basic ones that come with investor software for mailings?



2. I am a little confused with the logistics of getting the mailing together. Do I purchase printed postcards with writing on it? Do I do the writing from my printer and the graphics come on standard postcards from a company? When I hear people print labels, does that mean they are printing sticky addresses of of a sheet that they run through their printer? Basically I am looking for the 1 2 3 step on the actual process of doing the mailings. I am clear on how to get the mass mail permit and get it done at the post office, just not the actual print process.



3. I have been using the MLS with good results, but I was wondering if the consistency of mailings is easier to measure for a cost per lead basis and will I be certain that if I send 1000k well placed mailings I will get 1 deal or 2 deals or 3 etc?



Sorry for the long questions.

Comments(2)

  • charlotteinvestor21st December, 2006

    Nice Site!

  • Stockpro9926th December, 2006

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