Real Estate Investing Direct Marketing That Sticks Out
Your prospects can only read your marketing materials only if they open them. To be opened, they must be noticed first.
If your mail piece just blends in with the rest, nobody will notice it, and it will go to the trash with the rest.
So how do you make your marketing pieces stick out?
1) Letters
When sending letters, you can make sure it sticks out by
a) Colored envelops
A colored envelop always sticks out. In my testing I have found that the old style "air mail" envelops with white and blue stripes on the edge seems to have more effect. However it seems these envelops are for overseas mail, are rare and expensive.
Yellow envelops are strong attention grabbers because they are easily noticeable. I get them cheaply from a local store. Instead of printing directly on the envelop, I always use a sticker.
I use a huge, over-sized luminiscent green sticker printed in custom hand-writing fonts. These fonts are freely available on the internet.
I prefer envelops that are non-traditional, and that stick out.
in my real estate investing business, I send out 100-200 targeted letters. It takes me less than 1 hour to print the letters and stickers and to insert the letters to envelops and seal them - I have equipment for this.
I employ cheap labor to stick stamps and stickers.
b) Whether you use letters or postcards, you must be sympathetic, not aggressive. Motivated sellers will respond to you because you look more real and less aggressive.
Remember motivated sellers are distressed and need to be treated with sympathy. If your letter connects with them emotionally, it is a winner.
2) Post cards
The post cards you send also need to be brightly colored. I always prefer yellow or bright red post cards.
Likewise, all the cards I use in my real estate investing business are glossy. I use a huge sticker with a different screaming color you cannot ignore.
I like a bright red or green luminescent sticker. Yes, I like to use an over-sized sticker.
Post card messages are always short, direct and all-inclusive. Brief post cards are more likely to be read.
A cluttered post card with too many words is likely to get ignored.
3) Follow-up
Sending more than one mail piece is one of the most important things in direct marketing. I send out 2 mail pieces spaced 30 days in my real estate investing business.
You are likely to get as much as twice as much response when you follow up.
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