How To Get Motivated Sellers Pre-Screen Themselves In Real Estate Investing
It is mandatory to increase efficiency in order to close many deals in real estate investing. The ability to pre-educate motivated sellers and pre-screen them saves you a lot of time you would otherwise spend on the phone. When running a successful real estate investing business, efficiency is key to closing many deals. If you can pre-educate and pre-screen motivated sellers, you end up saving a lot of time instead of being constantly on the phone.
In this article, we discuss how to pre-educate motivated sellers so they know how you buy houses, pre-screen screen them so you know if it is a deal or not, and pre-negotiate with them, so you know exactly what they need.
One of the primary requirements of a real estate investing business is a good real estate investor website. However, not just any website qualifies. Although this can be a long topic, there are a few basic things you can look out for when shopping for a website. In a nutshell, the website should be
i) Simple and easy to navigate, and communicate direct needs of the motivated sellers
ii) Instantly capture attention without being aggressive - or they leave instantly. A video life-like speaking model works wonders both in capturing attention and converting website visitors to valuable leads
iii) Offer helpful information such as E-books
iv) Have integrated follow-up autoresponder capabilities and pre-loaded messages
v) Have simple forms motivated sellers can sign up from. The ability to decide what information to collect is a must.
vi) It must be well optimized for search engines from the meta tags to the content. This means the website attracts visitors for you, especially if it is targeted to your local market.
This is just a simple guide, but there are numerous things to look out for when buying a good website for real estate investing. We have suggested a good website at the end of this article.
Motivated sellers pre-screen themselves when they sign up and tell you exactly what they need. If you have a good website, you can tell in two minutes whether the deal is worth pursuing or not.
This saves you countless hours you would otherwise spend talking to people whose houses you will never buy.
How do you get motivated sellers to your website?
Every time you send out your marketing materials, you must always
i) Include your website address as well as your phone number
Everyone in America is connected to the internet. Most people expect any business to have a website, and most would like to check you out before they do business with you.
Providing your website address solves this need to your advantage. Your website tells them how you work.
In my marketing materials, I always make sure the website address is more prominent than the phone number.
ii) Promise a gift
I always promise a free gift on my website, such as a free report on how to stop foreclosure or how to sell your house fast. Motivated sellers find this information helpful.
Before they get the free gift, they must provide their name and email. Inbuilt autoresponders take over, sending them friendly messages every day. The conversion rate is drastically increased, so you close more deals while spending less time, money and effort.
About half the leads I get come through my website. The other have call in. My virtual assistant then pre-screens them and enters their information on my website.
What do you do when you get a lead?
Just by a quick look at the numbers, it should take a few minutes to tell if you have a good deal or not. You can then make an offer directly from your website's back office. By the time you pick up the phone, you already know you have a good deal.
When closing deals is the primary focus of your real estate investing business, a good real estate investor website is a must have component of your business. Find out how an interactive automated website with numerous designs for real estate investing will save you time, money and effort while closing more deals.
Great article!