Direct Marketing For Real Estate Investing That Gets Results
Once your real estate investing direct mail piece has been opened, why do motivated sellers call you instead of your competition?
It is the message in the mail piece that makes all the difference. Billions of dollars worth of revenue are generated by successful sales copy.
The marketing message must be strong enough to get them call you or visit your website.
This article teaches you how to make your marketing materials more effective.
Motivated sellers get bombarded with tens of letters and post cards, especially when they face foreclosure. They have no time to read all these mail pieces.
They are already stressed out; unfortunately all these letters also increase their stress level.
Suddenly everyone promises to change the world for them. Who should they believe?
It follows that your marketing message must grab their attention, appeal to their emotional needs and have a strong call to action they cannot ignore. Also, the is must stick out more than your competition.
Let us look at each in turn.
1) Grab attention
Your mail piece will go to the trash in 20 seconds if it does not grab their attention. Your mail piece must grab instant attention of your motivated sellers.
Attention is what drives them to read the rest. It should be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.
In other words, your opening must promise to deliver exactly what the motivated seller needs - relief.
Be careful not to be overly aggressive, or your marketing fails. Motivated sellers are going through tough times and it is important that you are sympathetic to their situation.
This applies whether you use letters or postcards in your real estate investing business.
2) Appeal to their emotional needs
Even though you must catch their attention, you must also be sensitive to their emotional needs.
Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation.
By providing a solution and appealing to their emotional needs, you will come out stronger and more real than your competitors.
Majority of the letters they receive are from aggressive real estate investors that seem eager to grab their house off their feet. You will be the one they call if your mail piece appeals to them sympathetically and emotionally.
3) Have a strong call to action
A strong call to action is a must whether you market on a website, letters or postcards. This forces them to take the next step - in this case provide all the information you need to buy their house.
As a successful real estate investor, the best call to action should also force them to visit your real estate investing website. The website should pre-sell you, tell your story and convince them you are the best buyer for their house.
It should also have a strong call to action so that they submit all the information online so you receive pre-screened and pre-negotiated deals.
We recommend a good real estate investing website at the end of this article.
Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.
Comments(0)